alessi para co-society

produtos da marca alessi: 

entrevista com alberto alessi, da empresa italiana alessi, sobre inovação em produtos. de acordo com ele, não fazem inovação baseados em pesquisa de mercado ou melhorias tecnológicas. lá, eles fazem experimentação baseados na theory of the borderline dele mesmo."This experimental innovation process is founded on Alberto’s “theory of the borderline”, with the borderline being the division between two opposite areas, the area of “the possible” which stands for product ideas that the final customer is ready to understand, to accept, to buy and to love. And then the area of the “not-possible”, represented by ideas and objects that people are not ready to understand."
"It takes three qualities to manage the borderline between success and fiasco: intuition, sensibility and the acceptance of risk."
para ver a entrevista e ler o artigo todo, clique aqui.